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从商业的角度看,奥运是一个昂贵而又神奇的传播平台。扔下那些复杂枯燥的营销理论,各位看官一起来听听几位“武林”高手口中关于雅典奥运的“花样营销”。
From a commercial point of view, the Olympic Games is an expensive and magical platform for communication. Throw down those complex and boring marketing theory, Tell me what to listen to a few “martial arts ” mouth on the Athens Olympic Games “pattern marketing ”.