我国体育用品企业发展十分迅速,形成了一批知名体育用品企业,在国内外产生了一定的影响,尤其是在2008年北京奥运会成功举办之后,我国体育用品企业的发展迎来新机遇。在迅速发展的体育用品企业背后,还存在着一些制约我国体育用品企业发展的问题,文章对我国知名体育用品企业的现状及其发展路径进行了分析。 China’s sporting goods enterprises have developed rapidly and formed a number of well-known sporting goods companies, which have had a certain impact both at home and abroad. Especially after the successful hosting of the 2008 Beijing Olympic Games, the development of Chinese sporting goods companies ushered in new opportunities. Behind the rapid development of sporting goods companies, there are still some problems that restrict the development of China’s sporting goods companies. The article analyzes the status quo of China’s famous sporting goods companies and their development paths.