说起我们自己的服装品牌,人们不约而同地会想到那句广告词:不要太潇洒,也不约而同地会联想到一个名字:杉杉。通过这个广告,杉杉从当年宁波的一个小厂,走进大上海,又走向全国,“不要太……”也成为当时的流行话语。从1984年至今,8年过去了,在竞争日趋激烈的今天,在许多同时代的服装品牌都销声匿迹的情况下,“杉杉”何以继续保持服装行业的领头羊的地位?为此我们专门采访了杉杉集团有限公司总裁助理范震先生。记者:范先生您好,如果我没有记错,“杉杉”西服是大陆第一家做广告的服饰品牌,“不要太潇酒”也成为家喻户晓的一句话。范总:你说的很对,“杉杉”是大陆最早走品牌道路的服装企业。创业初始,集团总裁郑永刚先生到国外考察,发现我们和国外服装行业最 Speaking of our own clothing brand, people invariably think of the ad words: Do not be too casual, nor will it associate with a name: Shanshan. Through this advertisement, Shanshan entered the Greater Shanghai from a small factory in Ningbo at that time and went to the country again. “Not too ...” also became a popular discourse at the time. From 1984 to the present, eight years have passed. In today’s increasingly competitive market, why is “Firty Tree” the leading position in the apparel industry when many contemporary clothing brands have disappeared? Special interview with Mr. Fan Zhen, Assistant to the President of Shanshan Group Co., Ltd. Reporter: Hello, Mr. Fan, if I remember correctly, the “Firty” suit is the first clothing brand to advertise in mainland China, and “not to be too drunk” has become a household word. Fan Zong: You are quite right, “shanshan” is the first Chinese clothing company to take the brand road. At the beginning of the business, Mr. Zheng Yonggang, president of the Group, visited the country and found that we and the foreign clothing industry are the most