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2006年,苏州金龙祭起了“安全”这面大旗。2005年,客车老大宇通高举“耐用”这面大旗,在客车市场纵横捭阖,“宇通车是耐用的”,这样的理念随着宇通一年的活动逐步深入广大用户心中,以至于当我们再次提起“耐用”的时候,都会“本能”地认为和宇通有些关系。这样的策略摆脱了低层次的竞争,凸显了企业的差异化策略。而让用户以后想到“安全”的时候就想到“苏州金龙”,这显然是苏州金龙今年提出“安全为本”的本意。不过,衡量一辆车的优劣有多种指标,可以从动力性、操控性、安全性、耐用性多方面去评价,为何苏州金龙偏偏选择了安全性,并且把安全作为企业的“标签”呢?
In 2006, Suzhou Jinlong played a “safety” banner. In 2005, bus boss Yutong held the banner of “Durable” and ran in the bus market. “Yutong is durable.” With the Yutong year’s activities, this concept gradually deepened into the hearts of users, so that when we brought it up again “Durable”, will be “instinctively” that some relationship with Yutong. Such a strategy out of low-level competition, highlighting the differentiation strategy of enterprises. And let the user later think of “safety” when you think of “Suzhou Golden Dragon”, which is obviously this year, Suzhou Golden Dragon put forward the “safety-oriented” intention. However, the measure of the merits of a car has a variety of indicators, from the power, handling, safety, durability to evaluate many aspects, why Suzhou Jinlong chose safety and security as a corporate “label” What?