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随着社会经济的快速发展以及时代的不断变化,公共关系在社会的各行各业都得到了快速的发展,并且公共关系在各领域都发挥着积极的作用。时代的发展为公共关系创造了更为广阔的发展空间,同时也为公共关系的发展提出了更高的要求,不论是质量还是水平或者是规格方面都提出了新的要求。公共关系对品牌建设有着积极的作用,有利于品牌建设的发展,因此,为了进一步促进品牌的建设质量与企业的形象,就应该从多个角度出发做好公共关系在品牌建设中应用的工作。为此,应转变思想观念,注重公共顾问服务和公益活动。
With the rapid social and economic development and the changing times, public relations has rapidly developed in all walks of life in society and public relations have played an active role in all fields. The development of the times has created a broader space for development of public relations. At the same time, it has also set higher requirements for the development of public relations, and new demands have been put forward both in quality and in standards or in specifications. Public relations has a positive effect on brand building and is conducive to the development of brand building. Therefore, in order to further promote the quality of brand building and corporate image, public relations should be applied in brand building from multiple perspectives. To this end, we should change our thinking and pay attention to public consultancy services and public welfare activities.