当21世纪来临之际,人类社会正经历着一场前所未有的深刻变革——从工业经济迈向以知识为基础的崭新经济。这种变化自然要引起市场营销模式的变革。下面就新世纪市场营销模式的变化趋势作些分析。 一、新世纪市场营销的背景 一些有主要影响的学者和政治家曾敏锐地指出:“我们已经进入知识经济时代”。在此大背景下,新世纪市场营销面临的时代特点有以下几方面: 1.经济的全球化 在世纪交替之际,全世界的企业界都处于剧烈震荡之中。企业兼并与收购的数量呈爆炸性增长。作为崭新的企业形式:“世界公司”、“跨国公司”正在广阔的战线上胜利进军。“世界公 As the 21st century comes, human society is experiencing an unprecedented profound change - from an industrial economy to a brand-new knowledge-based economy. This change naturally leads to changes in the marketing model. Here’s some analysis of the changing trend of the marketing model in the new century. I. Background of Marketing in the New Century Some scholars and politicians who have had a major influence have pointedly pointed out: “We have entered the era of knowledge economy.” Against this backdrop, the characteristics of the times the market is facing in the new century are as follows: 1. Globalization of economy As the century turns, the business world is in a state of turmoil. The number of corporate mergers and acquisitions has exploded. As a new form of enterprise, “world corporations” and “multinational corporations” are victoriously marching on a vast front. "World public