品牌发展到一定阶段,都不同程度体现出一定的价值观。什么情况下,一家企业可以不需要品牌?对央企来说,有没有打造品牌的必要?打造品牌的核心要件是什么,还存在哪些缺陷?《国资报告》记者近日采访多位品牌研究专家,试图理清央企品牌打造的基本问题。必须要做企业品牌一般认为,直接面对消费者的企业对打造品牌更为敏感,因为它们需要通过品牌影响消费者。中央企业遍布各个行业,分布在产业链上下游,对 Brand development to a certain stage, all reflect the different values ​​of certain values. Under what circumstances, a business can not need a brand? For the central enterprises, there is no need to create a brand? To build the core elements of the brand is what are the shortcomings? “State-owned Report” interviewed a number of brand experts recently to try To clarify the basic problems of the central brand building. Must Do Corporate Brand It is generally believed that businesses directly facing consumers are more sensitive to brand building because they need to influence consumers through brands. Central enterprises in various industries, distributed in the industry chain, right