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被誉为“慢跑鞋之王”的美国百年鞋业巨头新百伦公司,以追求极度舒适的穿鞋感受为目标,注重专业性与恪守传统,结合流行设计感觉,在科技材质、产品外观与舒适度上不断创新进步,成为复古与创新的完美代表。去年11月,新百伦宣布全面进军中国市场,瞄准的正是2008年奥运会前中国体育市场巨大的潜力与商机。本文讲述了新百伦鞋业在面临世界运动鞋品牌激烈的市场竞争中不断思变创新,同时不忘保存自己的传统和本色,最终在全美创下排名第三的骄人成绩,也折射出新百伦公司董事长兼首席执行官吉姆·戴维斯成功创业的秘笈宝典。
The 100-year-old shoe giant New Balance Company, known as the “King of Running Shoes,” aims to pursue extremely comfortable shoes. It focuses on professionalism and tradition, combines popular design feelings, technology materials, and product appearance. Constant innovation and progress in comfort, become the perfect representative of retro and innovation. In November last year, New Balance announced its full entry into the Chinese market, targeting the huge potential and business opportunities of the Chinese sports market before the 2008 Olympic Games. This article describes the New Balance footwear industry in the face of fierce competition in the world of sports shoe brand innovation and innovation, and do not forget to save their own traditions and qualities, and ultimately in the United States to create a third-ranking impressive performance, but also reflects the New Balance company directors Jim Davis, Chief Executive Officer, and his secret recipe for successful entrepreneurship.