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2014年北大的几个学生创立了ofo共享单车,同类型的单车还有摩拜、优拜等等。ofo共享单车诞生伊始就主打校园市场,2016年11月17日正式开启城市服务。ofo共享单车2016年9月进入郑州市龙子湖高校园区,以“随时随地有车骑”的定位强势入驻,迅速融入大学生的生活。ofo共享单车是新生事物,在带来便利的同时,运营企业处于探索阶段,目前暴露出很多问题。在对郑州龙子湖高校园区高校ofo共享单车的现状进行调研的基础上,文章分析龙子湖高校园区ofo共享单车现存困境,最终从政府高校、ofo共享单车运营企业和用户三个方面提出应对策略。
In 2014, a few students at Peking University founded ofo shared bicycle, the same type of bicycle there are worship, worship and so on. ofo shared bike was born at the beginning of the flagship campus market, November 17, 2016 officially opened the city service. ofo shared bike In 2016 September entered Zhengzhou Longzi Lake University campus, to “anytime, anywhere car ride ” positioning strong settled quickly into the life of college students. Ofo shared cycling is a new thing, bringing convenience, while operating companies in the exploration stage, currently exposed a lot of problems. Based on the investigation of the status quo of college ofo sharing bicycles in Longzi Lake, Zhengzhou University, this paper analyzes the existing difficulties of cycling ino of Longzi Lake University Park, and finally puts forward the countermeasures from three aspects: government colleges and universities, ofo shared bicycle operators and users Strategy.