不少消费者在购物时,都喜欢请朋友陪同,有的消费者购物,甚至必须有自己的对象或配偶相伴。陪购者的不适或等购物者时产生的烦燥,也会给购物者带来消费“情感风险”,影响他们的消费行为,改变他们的消费决策。如当女性带着自己的对象或配偶选购妇女用品时,许多男士常常会觉得很尴尬。这时,他们不是三五成群地 Many consumers in the shopping, like to invite friends to accompany, and some consumers shopping, or even have their own partners or spouses. The irritability of the shopper who discomforts or other shoppers may also cause “emotional risks” to the shopper, affecting their spending behavior and changing their spending decisions. Many men find it awkward when women choose to buy women’s items with their own objects or spouses. At this time, they are not in small groups