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乔布斯是一个勇于表达的成功者,而且说他是世界上最具沟通能力、最擅长演讲的顶尖高手并不为过。他对语言的驱遣游刃有余,对场面的驾驭、情绪的调动和人心的掳获均得心应手。他的演讲才情奔逸,极富亲和力、感染力和思想张力,极具传播力的语句信手拈来,脱口而出,让与会者如沐春风。他在斯坦福大学的那场演讲,酣畅淋漓,堪称经典。实际上,每当有重大产品发布时,乔布斯都会亲自上阵以演讲的形式表达自己的思想,与世界分享苹果的新创造,让世人感受苹果的惊艳与震撼。他为新产品演讲拟定的标题简洁具体,卖点鲜明。例如,
Steve Jobs is a brave success, and said that he is the world’s most capable communication skills, the best experts at speaking the best. He had excellent command of the language, control of the scene, the mobilization of emotions and the capture of the human heart. His lectures ran fast, very affable, contagious and thought-provoking, powerful statements come in handy, blurted out to make the participants breezed. His speech at Stanford University, hearty, called classic. In fact, whenever a major product release, Steve Jobs will personally battle to express their ideas in the form of a speech, share with the world of Apple’s new creation, let the world feel Apple’s stunning and shocking. His headline for the new product presentation is concise and detailed with strong selling points. E.g,