论文部分内容阅读
1财富五百强国企再称雄从大到强方为品牌之道7月7日,2014世界财富500强发布,中国上榜企业达到100家,总量仅次于美国,继续牢牢占据榜单第二的位置。其中,中石化以4572亿美元的收入超过埃克森美孚,首次进入榜单三甲。但是从利润上来说,中石化仅为89亿美元远远低于埃克森美孚的325亿美元。与往年一样的是,尽管中国企业在500强榜单上大有收获,但整理利润还与欧美日本品牌有很大差距,甚至很多入榜企业还出现了巨额亏损。因此对于中国企业来说,不必一味迷信500强,大不是最终目的,
1 Fortune five hundred state-owned enterprises and then re-dominated From big to strong for the brand Road July 7, 2014 World Fortune 500 released, China’s list of companies reached 100, the total second only to the United States, continue to firmly occupy the list The second position. Among them, Sinopec to 4572 billion US dollars in revenue over Exxon Mobil, for the first time into the top three list. But from a profit point of view, Sinopec is only 8.9 billion U.S. dollars far below ExxonMobil’s 32.5 billion U.S. dollars. As in previous years, despite the great gains made by Chinese enterprises in the Top 500 list, the profit margin is still far behind the Japanese brands in Europe, the United States and the United States. Many listed companies even suffered a huge loss. So for Chinese enterprises, do not blindly superstitious 500, the big end is not the ultimate goal,