迪斯尼进入中国已经20年了,但它低调地给外界只留下一个模糊的影子。虽然中国数以亿计的消费者从电视和各种媒体上熟悉了米老鼠、唐老鸭和灰姑娘等迪斯尼经典卡通形象,但由于中国特有的电视渠道的限制,迪斯尼不能建立专门的频道,因此无法复制在美国大获成功的“全产业链”模式。但是迪斯尼找到了最适合中国国情的模式,其一便 Disney has been in China for 20 years, but it leaves only a vague shadow on the outside world. Although hundreds of millions of Chinese consumers are familiar with Disney classic cartoon characters such as Mickey Mouse, Donald Duck and Cinderella from television and various media, Disney can not set up a special channel due to the restriction of China’s unique television channels. It is impossible to replicate the successful “All Industry Chain” model in the United States. However, Disney has found the most suitable model of China’s national conditions, the best of them