论文部分内容阅读
近年来,许多企业将发展的重心放在提高业务水平方面,却忽略了与服务对象的交流,从而出现了一种“相悖”的现象。一方面企业员工素质、工作水平、工作环境日益提升,但另一方面与客户的关系却日益疏远,美誉度并没有相应提升。国网武夷山供电公司近年来开展的“我和客户拉家常”活动,以“拉家常”这种最原初却也是最温情的方式,走近客户、关心客户,拉近了企业与客户间的距离,赢得了客户的广泛赞誉,不失为一次成功的提升美誉度行动,具有借鉴价值。
In recent years, many enterprises have focused their development on the improvement of their business standards while ignoring their exchanges with their clients, resulting in a “contradictory” phenomenon. On the one hand, the quality of employees, the working level and the working environment are increasingly improving. On the other hand, the relationship with the customers is increasingly estranged and the reputation is not improved accordingly. State Grid Wuyishan power supply companies in recent years to carry out “I and customers pull their families ” activities to “La Jia Chang ” This is the most primitive but also the most tender way to approach customers, customer care, closer to the business and The distance between customers, won the widespread praise of customers, after all, a successful reputation to enhance the operation, with reference value.