美国汽车油漆生产商杜邦(Dupont)公司近期发布了2012年全球汽车颜色调查报告,报告显示黑色为中国市场最畅销颜色,占24%,即大约每四个消费者中就有一位选择黑色。这再一次证明,在中国消费者心中,黑色=奢华+优质。就全球范围而言,最受欢迎的汽车颜色却是白色,占全部汽车的23%,在亚太地区则占到22%。但是在诸多重要的汽车市场,黑色都能排到前四名(其他三种最受欢迎的颜色为灰色,银色,白色),然而,在印度市场,黑色却只占全部新车销售的7%,显然,文化因素造成了这一巨大反差。 Dupont, a US automotive paint manufacturer, recently released the 2012 Global Automotive Color Survey report, which reported that black is the best-selling color in the Chinese market, accounting for 24%, that is, about one in four consumers choose black. This proves once again that in the hearts of Chinese consumers, black = luxury + quality. Globally, the most popular car is white, accounting for 23% of all cars, and 22% in Asia Pacific. But in many important automobile markets, black can be ranked in the top four (the other three most popular colors are gray, silver and white). However, in the Indian market, black only accounts for 7% of all new car sales. Obviously, cultural factors have caused this great contrast.