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2015年夏天,凯翼汽车推出众包设计平台,舆论一时纷纷扬扬。现在,让我们读一读美国Babson学院和哈佛工程与应用科学学院教授维克多·赛德尔(Victor P.Seidel)和德国Bain公司的本尼迪克特·朗格纳(Benedikt Langner)于同年5月发表的文章《在线社区在汽车设计领域的应用:项目的多样性和参与动机》(Using an online communitv for vehicle design:project variety and motivations to participate)。这篇文章以Local Motors在线设计社区为例,分析了在互联网时代,我们怎样更好地理解,并利用社会资源进行汽车设计,同时它也为我们提供一个新的视野:关于如何为广大设计社区和全球汽车工业的创新提供机会。
In the summer of 2015, Kay wing car launched crowdsourcing design platform, public opinion one after another. Now let’s read that Babson College in the United States and Prof. Victor P. Seidel at Harvard School of Engineering and Applied Sciences and Benedikt Langner at Bain in Germany in the same year The article “Using an online communitv for vehicle design: project variety and motivations to participate in an online community in automotive design: The project’s diversity and motivation.” Taking the Local Motors online design community as an example, this article analyzes how we better understand and make use of social resources for car design in the Internet age. It also gives us a new perspective on how to design a community And the global automotive industry to provide opportunities for innovation.