社会的不断发展，促使我国经济体制的不断更新，卖方市场下的顾客“抢购”商品已成为历史，以顾客为中心的营销观念成为当今买方市场中毋庸置疑的事实。这一切的变化都促使我们对企业在现代营销方面有了更新的认识。 一、企业经营与管理时代的新变化 １．市场竞争形态的变化 随 The continuous development of society has prompted the continuous updating of our economic system. The customers in the seller’s market have become “history-driven” products. The concept of customer-centric marketing has become an indisputable fact in today’s buyer’s market. All these changes have prompted us to update the business in modern marketing. First, the new era of business management and management changes 1. Market competition changes with the shape