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本文从式样设计与宣传行销两方面探讨博物馆门票在博物馆宣传与行销中的各种可能,认为博物馆门票不只是单纯的印刷品和入馆凭证,而是与观众沟通之平台,应当善加经营利用,使之成为博物馆宣传行销之利器。
This article discusses various possibilities of museum tickets in museum publicity and marketing from the aspects of design and publicity and marketing. It considers museum tickets not only as simple printed materials and admission documents, but as a platform to communicate with audiences. It should make good use of business, Make it a museum promotional tool.