近年来南京的报业大战此起彼落,大大小小的报纸为争夺读者市场使出了浑身解数,惟独《现代家庭报》以其稳定的读者群而不事张扬、不进行炒作。究其原因,这与该报注重以内容特色吸引和凝聚读者密不可分。该报所辟“读者心桥”专版重视基本读者群体的构建,取得了明显的效果。 In recent years, the newspaper war in Nanjing has gone from beginning to end. Newspapers of all sizes have made every effort to win over the readership market. Only the “Modern Family Journal”, with its steady readership, has made no public announcement and no speculation has been made. The reason, which is closely related to the newspaper focus on content features to attract and gather readers are inseparable. The newspaper offers “Reader Heart Bridge” special edition emphasis on building the basic reader groups, and achieved remarkable results.