如何增强报纸的可读性,最大限度地满足广大读者的需要,为企业改革提供优质服务,是企业报当前面临的一个亟待解决的课题,也是企业报自身改革的一项重要任务。目前企业报的新闻报道,普遍存在着以下三种现象:一是报道的不是企业职工所关心的“热点”和“难点”;二是即使是读者关心的“热点”和“难点”,但就事论事,没有揭示新闻的意义,让读者感到失望;三是时效差,新闻往往发生了十天半月才见报,读者不感兴趣。这些现象,不仅严重影响了企业报的可读性,而且影响了企业报功能和作用的充分发挥。要消除这些现象,增强企业报的可读 How to enhance the readability of newspapers, to meet the needs of the readers to the maximum extent and to provide good services for the reform of the enterprises are the urgent problems to be solved by the enterprises at present and also an important task for the enterprises to reform themselves. At present, there are three kinds of phenomena commonly reported in the news reports of enterprises: First, they are not reported as “hot spots” and “difficulties” that enterprise workers are concerned about; second, even if readers are concerned about “hot spots” and “difficulties” , Did not reveal the significance of the news, so that readers feel disappointed; Third, the aging is poor, the news often occurred in ten days and a half months before the newspaper, the reader is not interested. These phenomena have not only seriously affected the readability of corporate newspapers, but also affected the full play of corporate newspapers’ functions and functions. To eliminate these phenomena, enhance corporate newspaper readability