隐形眼镜的营销者是生产厂和顾客间的桥梁和纽带。我们吴江眼镜一厂和嘉兴茂昌眼镜店就是其中之一。作为该店的经营管理者,本人既参加了博士伦公司的验光技术培训,又接触了大量的顾客,还拜访了嘉兴市主要医院的一些眼科主任、医生,对隐形眼镜有了一定的感性知识。现本人根据营销博士伦隐形眼镜的实践和认识,谈一点体会、看法,以作为厂、商间的交流。 浙江嘉兴是一个小型城市。我店在平时日销2～3副,星期日日销10副左右,年销量当在1000副博士伦隐形眼镜以上。在这其中,又以300～600度的长戴片居多。配戴者多为青年,其中又以女青年为多。随着隐形眼镜质量的提高,人们对隐形眼镜了解的深入,收入的提高,隐形眼镜的销售会越来越多。 在嘉兴销售的基础上,我们在我厂所在地——吴 The marketer of contact lenses is the bridge and link between the manufacturer and the customer. We are one of Wujiang Glasses Factory and Jiaxing Maochang Optical Shop. As the manager of the store, I not only participated in the Optometrists’ Optometry training, but also contacted a large number of customers. I also visited some of the chief ophthalmologists and doctors of the major hospitals in Jiaxing City and had a certain amount of emotional knowledge about contact lenses. . Based on the practice and knowledge of Marketing Bausch & Lomb Contact Lens, I now talk about my experience and views as a communication between factories and businesses. Jiaxing, Zhejiang is a small city. My shop sells 2 to 3 pairs of cigarettes on weekdays, and sells about 10 on Sundays. The annual sales volume is more than 1,000 Bausch & Lomb contact lenses. Among them, wears are mostly wearing 300 to 600 degrees. Most of the wearers are young people, including young women. With the improvement of the quality of contact lenses, people’s deeper understanding of contact lenses, income increases, more and more sales of contact lenses. Based on the sales of Jiaxing, we are located in our factory - Wu