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高校微信公众平台如今成为信息传播、新闻宣传和品牌建设的流行窗口。是当前高校群体最为关注的平台之一。高校官方微信公众平台的受众对象绝大多数是学生、校友和老师。它把这个平台作为与受众沟通与对话的新阵地,在建构起新的对话方式与对话情感中,通过设置议题与活动策划,让受众去阅读和关注,引导舆论。同时也完成大学品牌的形象建设。通过分析广西唯一一所211大学广西大学,关注地方高校官方微信平台的传播效果与影响力,有现实意义。
The WeChat public platform for colleges and universities has now become a popular window for information dissemination, news distribution and branding. It is one of the most concerned platforms for college students at present. The majority of audiences in the official WeChat public platform at colleges and universities are students, alumni and teachers. It uses this platform as a new front for communication and dialogue with its audience. Through constructing new dialogues and dialogues, it sets the agenda and activities so that the audience can read and pay attention to guide public opinion. At the same time also completed the building of the brand image of the university. By analyzing Guangxi University, which is the only 211 university in Guangxi, it is significant to pay attention to the dissemination effect and influence of the official WeChat platform in local universities.