肖庆飞:谈到整合营销,其实从公关和广告的角度都会有不同的理解,作为厂商我们可能更实际一些,会从实践的角度看整合营销。通俗地讲.“厂商希望通过整合营销的方式,用有限的资源去取得品牌和销售效果的最大化”。大趋势大家都知道,的确是由于过冬,企业现在的预 Xiao Qingfei: Speaking of integrated marketing, in fact, from the perspective of public relations and advertising will have a different understanding, as a manufacturer we may be more realistic, integrated marketing from a practical point of view. Generally speaking. “Manufacturers hope that through integrated marketing approach, with limited resources to achieve the maximization of brand and sales ”. We all know that the trend is indeed due to the winter, the company now pre-