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驰名中外的“华夏第一剪”杭州张小泉剪刀厂,近几年大做“一牌多品”这篇文章,企业获得了飞速发展。比如随着“菜篮子工程”的进展和人民生活水平的提高,他们先后开发了多功能厨房剪,既能剖鱼腹、刮鱼鳞,又有开罐头、剖瓜果、夹核桃等,一剪多用;随着城乡服装行业的发展,他们开发了系列服装剪、轻便服装剪、组合式服装剪等;为满足丝绸出口加工需要,他们研制出精美的绸布专用花齿剪;为满足剪彩的需求,他们研制出剪彩剪,有的甚至镀金,可作剪彩纪念品保存……“张小泉”剪刀现已发展为民用、工业用、农林渔牧用、旅游用和军用5大类、200多个品种、300多种款式规格,形成了巨大的产品网络,“网”住了国内外剪刀市场,全年销售额超过了1亿元,在全国同行业独占鳌头。
The well-known Chinese and foreign “China’s first cut” Hangzhou Zhang Xiaoquan scissors factory, in recent years to do a “a brand of multi-product” article, the company has achieved rapid development. For example, with the progress of the “vegetable basket project” and the improvement of the people’s living standards, they have developed multi-functional kitchen shears, which can not only cut the fish’s abdomen but also scrape fish scales, as well as open cans, cut fruits and vegetables, clip walnuts, etc. With the development of urban and rural clothing industry, they have developed a series of clothing scissors, lightweight clothing scissors, modular clothing scissors, etc.; in order to meet the needs of silk export processing, they have developed a special silk flower special teeth scissors; in order to meet the demand for ribbon cutting They have developed cutting ribbon scissors, some of which are even gold-plated and can be preserved as ribbon-cutting souvenirs. “Zhang Xiaoquan” scissors have been developed into five categories and more than 200 varieties for civilian use, industrial use, agriculture, forestry, fishery and animal husbandry, tourism and military use. , More than 300 kinds of specifications specifications, formed a huge network of products, “net” lived at home and abroad scissors market, the annual sales of more than 100 million yuan, the same industry in the country took the lead.