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户外广告是城市形象的重要组成部分。户外广告具体形态的规划设计,要考虑与城市文化特征、建筑语言、夜景照明、景观环境的充分协调,下面谈几个有代表性的规划设计方法:个性演绎每个城市、区域都有自己的象征性识别元素,每个商业建筑单体也会有其鲜明的业态特征。将城市、区域识别元素转换为立体雕塑形态,将建筑业态特征翻译为造型语言,并巧妙融入户外媒介的提升设计中,已经成为一种趋势。目前,景观雕塑式落地广告以及拥有独特业态个性的建筑附着式户外广告,被越来越多的政府主管部门和媒体主们所认同,将成为户外媒体升级换代的全新契机。
Outdoor advertising is an important part of the city’s image. Outdoor advertising specific form of planning and design, to consider and urban cultural characteristics, architectural language, night lighting, landscape environment, full coordination, the following several typical planning and design methods: Each interpretation of the city, the region has its own Symbolic identification of elements, each commercial building monomer will have its distinctive format characteristics. It has become a trend to transform urban and regional identification elements into three-dimensional sculpture shapes, to translate the characteristics of architectural forms into modeling languages and to integrate them into the promotion design of outdoor media. At present, the landscape sculptural floor advertisement and the outdoor ad attached to a building with a unique personality are recognized by a growing number of government departments and media owners as a new opportunity for the outdoor media to upgrade.