核心观点:目标消费群和差异化竞争策略决定了我们的开店选址原则。作为西方文化中的代表,咖啡馆近年来在国内呈现出了前所未有发展势头。在这个追求小资生活的年代里,真锅、星巴克等主流咖啡馆的生意越来越好,自然顺理成章。当咖啡馆的市场竞争日趋激烈的时候,越来越重要的是我们必须找准自身的定位。而对于加盟商来说,找到一个成功的盟主,生意起码成功了60%(独立创业成功率约20%而找到成功盟主则成功率高达80%)。从成功的盟主那里,加盟商能复制的是成功的定位、成功经营模式和经营技巧,能使用的是盟主的品牌以吸引更多的消费者。而好盟主的一个重要标准是它一定会有些 The core point of view: the target consumer groups and competitive differentiation strategy determines our shop location principles. As a representative of Western culture, cafes have shown an unprecedented momentum of development in China in recent years. In the era of the pursuit of petty bourgeoisie, the true cauldron, Starbucks and other mainstream cafes business is getting better and better, naturally a matter of course. As the cafes become increasingly competitive in the marketplace, it is increasingly important that we identify ourselves. For franchisees, find a successful leader, business success at least 60% (independent entrepreneurship success rate of about 20% to find the successful leader of the success rate of up to 80%). From successful owners, franchisees can replicate the successful positioning, successful business model and business skills, can use the main brand to attract more consumers. An important criterion for a good ally is that it must be there