CNN国际台的总裁朱克曾警告,传媒广告业正在经历一场大火,整个行业正用利润微薄的数字媒体业务取代收入颇丰的传统媒体业务。如今,另一场大火也正在蔓延:用利润更微博的移动互联网业务取代利润已大幅缩水的数字媒体业务。投向其中的广告支出占比最高,但收入却微不足道。 Zucker, president of CNN International, warned that the media advertising industry is experiencing a big fire and that the entire industry is replacing the lucrative traditional media business with the meager profits of digital media businesses. Another big fire is now spreading: the digital media business, which has seen its profits plummet, is being replaced by the more profitable mobile Internet business. The highest percentage of advertising spend is on it, but the revenue is negligible.