随着大众传播业的蓬勃兴旺,媒体本身所迸发的影响力正在日益影响着经济和社会的发展。无论从自身发展需要还是履行社会责任的角度出发,中国媒体都进入了营销影响力以及利用本身影响力进行营销的新阶段。直观地讲,在今天媒体更需要喊出自己的声音,让大众认同你的声音,从而使自己获得更广阔的发展空间。可以预言,在未来“影响力”将成为媒体竞争力的核心和媒体生存状态的决定因素。 As the mass communication industry thrives, the influence of the media itself is increasingly influencing economic and social development. Regardless of their own development needs or to fulfill their social responsibility point of view, the Chinese media have entered the marketing influence and the use of their own influence on the marketing of a new stage. Intuitively speaking, in today’s media, it is even more necessary for the media to shout its own voices so that the public can recognize your voice and thus have a broader space for development. It can be predicted that in the future “influence” will become the decisive factor in the core of the media’s competitiveness and in the media’s survival.