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新闻策划,是指记者对自己的采访行为进行优化和选择,保证以最佳方式取得第一手材料的事前准备活动。而现场采访,是记者在新闻现场通过观察、谈话的方式寻找挖掘新闻事实和内涵的调查研究活动。在现代传媒的竞争中,要做出抓住观众的好节目,要出精品,就必须重视新闻的策划。策划不是纸上谈兵,必须与灵活的现场采访紧密结合,服务于采访。本人仅就自己新闻工作的实践谈点粗浅的认识。
News planning refers to the journalists to optimize their own behavior and selection of interviews, to ensure the best way to obtain first-hand materials preparation activities in advance. The on-the-spot interview was a survey and research activity by reporters looking for facts and connotation of news through observation and talk at news sites. In the competition of the modern media, to make a good program to seize the audience, if we want to create a fine product, we must attach importance to the planning of the news. Planning is not talkative, must be closely integrated with the flexible live interview, service in the interview. I only talk about the superficial understanding of my journalistic practice.