中央电视台广告部充分挖掘和利用世界杯这一难得的广告资源,早准备、早设计,强化节目与广告、企业与观众之间的良性互动;设计了针对性强,更加多样化、个性化的广告投放方案和特殊广告形式,得到了客户与市场的欢迎。截止到4月3日,世界杯的前期广告投放已超过5000万元。 CCTV Advertising Department fully exploit and make use of the rare World Cup advertising resources, early preparation, early design, programs and advertising to strengthen, business and the positive interaction between the audience; designed targeted, more diverse and personalized advertising Delivery programs and special forms of advertising, has been welcomed by customers and the market. As of April 3, the pre-World Cup advertising has more than 50 million yuan.