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所谓媒商,就是与媒体打交道的能力,也可以叫媒体素养、媒体智慧。随着经济社会的发展和传播媒介的日新月异,领导干部与媒体之间接触和交流的机会越来越多,媒商已经成为各级领导干部加强执政能力建设的重要内容。文章论述了媒商对领导干部的重要性,分析了当前领导干部媒商存在的主要问题,提出了提升领导干部媒商的对策与建议。
The so-called media business, is the ability to deal with the media, but also can be called media literacy, media wisdom. With economic and social development and the ever-changing media, there are more and more opportunities for contacts and exchanges between leading cadres and the media. The media business has become an important part of leading cadres at all levels in strengthening the building of their governing ability. This article discusses the importance of media business to leading cadres, analyzes the major problems existing in leading cadres’ media businesses, and puts forward the countermeasures and suggestions on how to improve the media of leading cadres.