“老字号”企业有着悠久的历史和深厚的文化底蕴，是我国民族工商业的骄傲。但面对国内外市场的竞争、知识经济的挑战、“ WTO”的冲击，“老字号”正遇到或必将遇到许多新的课题，而弘扬优秀传统、开创崭新局面是其永葆青春、持续发展的关键。“本期热点”所关注的正是这些问题，但愿所有企业都能从中受益。 编者 The “old” enterprise has a long history and profound cultural heritage, and it is the pride of China’s national industry and commerce. However, faced with the competition in domestic and foreign markets, the challenges of the knowledge economy, and the impact of the “WTO”, the “old name” is encountering or will encounter many new issues, and it is its long-lasting youth to carry forward the fine traditions and create a new situation. The key to sustainable development. “This issue of hot spot” focuses on these issues. I hope all companies can benefit from it. editor