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用不到两天的时间,做一个创意,用它来打动自己并不熟悉的国度的受众,这就是摆在幼狮面前的难题。经过激烈的角逐,Harliry和Joselyn通过了中国广告协会的选拔拿到通往戛纳的门票。最终选拔出的这两位选手也将代表中国参加戛纳幼狮媒介类单元的竞赛。两位选手都是来自媒介代理公司群邑。抵达戛纳的第一天中午,两位选手就接到了戛纳幼狮媒介类竞赛单元的brief。整个brief是为在伦敦非常知名的一个关注慈善的BIGISSUE的杂志做一些策划和活动来配合杂志的改
In less than two days, making a creative idea and using it to impress the unfamiliar national audience is the challenge before cubs. After intense competition, Harliry and Joselyn passed the China Advertising Association selection to get tickets to Cannes. The final selection of these two players will also represent China’s participation in Cannes Lions media category unit competition. Both players are from the media agency company group eup. Arrival at noon on the first day in Cannes, the two players received briefings at the Cannes Lions Media Competition. The whole brief is to make some plans and activities for a magazine in BIGISSUE, a charity that is very well-known in London, to coordinate with the magazine