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又到一年一度电视招标季,随着电视招标季的开启,各大卫视之间的“卡位站”越演越烈。2013年东方卫视的招标一直扑朔迷离,当大家都在猜测东方卫视会以怎样的优势资源和方式来吸引广告主的目光,在编排策略上又将如何调整时,袁春杰自信满满地表示:“随着东方卫视影响力的上升以及大客户的涌入,资源会越来越紧张,价值体系也会越来越强大。招标只是完全市场化的做法,但不是必经之路。”从他自信满满的背后,我们不禁看到了日渐强大的东方卫视,实力的彰显,王者的态度。
To the annual TV bidding season, with the opening of the TV bidding season, between the major satellite TV “card station ” fiercer. In 2013, the invitation of Oriental Satellite TV has been complicated and confusing. When all are wondering what kind of superior resources and methods Oriental Dragon TV will attract advertisers’ attention and how to adjust the layout strategy, Yuan Chunjie confidently said: With the rising influence of Dongfang Satellite TV and the influx of large customers, resources will be more and more nervous, the value system will be more and more powerful .Bidding is only a fully market-oriented approach, but not the only way. “” From him Behind the confident, we can not help but see the increasingly powerful Oriental Satellite TV, the strength of the show, the attitude of the king.