在休闲农业发展势头迅猛的今天,农家乐作为其独特的体现形式,更应积极应变,在发展中求生存、求前景。浙江省消失多年的“渔家乐”重换新颜、“陈家菜”申报浙江省非物质文化遗产、注重文化创意的农家乐最终转型为文创企业等等,上述举措都使得浙江省的农家乐发展走到了全国前列。你见过用捕鱼农具组成的乐队吗?你试过像老农一样坐着牛车去挖野菜、采瓜果吗?你想过吃一顿农家乐饭也是非物质文化遗产体验吗?浙江农家乐在走出了一哄而上、同质化竞争、日趋走淡的曲线后,开始踏上文艺范儿路线,为农家乐的发展提供了新思考。文化基因才是生命 In the rapid development of leisure agriculture today, peasant music as its unique form of expression, should be more positive response to the development of survival, seeking for the future. Zhejiang Province disappear for many years “Fisherman Music ” to replace the new face, “Chen cuisine ” declare the intangible cultural heritage in Zhejiang Province, focusing on cultural and creative farmhouse music eventually transformed into cultural and creative enterprises, etc., these initiatives have made Zhejiang Provincial farmhouse development has come to the forefront of the country. Have you ever seen a band composed of fishing implements? Have you tried to dig wild vegetables like a farmer to pick wild vegetables? Have you ever thought of eating a farm meal as an intangible cultural heritage experience? Out of a hectic, homogeneous competition, increasingly faded curve, began to set foot on the line of literary and artistic standards for the development of farm music provides new ideas. Cultural gene is life