“虚拟社区”常被网民称为CLUB,一般有公告栏、讨论区、社区通信、社区成员查询、在线聊天、游戏等功能,人们在虚拟社区得到的最主要的莫过于分享与交流。据统计,那些习惯每天都上网的美国人中70%都参加了一个以上的虚拟社区,而在中国,虚拟社区的建立到发展也迅速集结了大批“铁杆网民”。 “Virtual community ” is often called the CLUB by Internet users. Generally, there are bulletin boards, discussion boards, community communications, community members inquiries, online chatting and games. The most important thing people get in the virtual community is sharing and communication. According to statistics, more than 70% of Americans who are accustomed to accessing the Internet every day are involved in more than one virtual community. In China, the establishment of virtual communities and the rapid development of the group have also rapidly assembled a large number of “hardcore Internet users.”