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在网络的迅速发展之下,它已经成为了人们生活中的一个重要的组成部分,网络技术的发展和生活中的商标之间有着重要的联系,并且逐渐两者的关系呈现出了冲突的趋势,这就对我国的商标法律造成了在稳定方面的挑战,在电子商务所提供的商机已经愈来愈多的情况下,网上的商标侵权的现状也愈来愈严重,怎样能够有效的在网络这一环境下对商标权进行保护已经成了当下的一个热门话题。本文主要就网络环境下的商标权的一些相关问题进行深入的分析并探究,希望能够对此领域的发展起到一定的促进作用。
With the rapid development of the Internet, it has become an important part of people’s life. There is an important connection between the development of network technology and the trademark in life, and gradually the relationship between the two shows a trend of conflict , Which has caused the stability challenge to the trademark law of our country. As the business opportunities provided by e-commerce have been more and more, the status quo of trademark infringement on the Internet has become more and more serious. How can it be effective in the network The protection of trademark rights in this environment has become a hot topic of the moment. This article mainly analyzes and explores some related issues of trademark right under the network environment in the hope of promoting the development of this field.