《梦想的声音》是浙江卫视倾力打造的大型音乐互动圆梦节目,该节目以梦想为基石,以切磋的方式让顶级唱将与素人歌手直接面对面进行“技艺过招”。节目自上线以来,就受到了大量“乐迷”关注,爱奇艺全网独播累积飙破7亿,微博同名话题突破6.4亿,提及人数33.1万。如此惊人的传播效果数字,说明《梦想的声音》作为 “Dream Voice” is a large-scale interactive music dream program created by Zhejiang Satellite TV. The program takes dream as the cornerstone and makes top singing and artist singing directly face to face with each other. Since the launch of the program, it has received a lot of fans’ attention. The total number of unique online music broadcasts in Aiqiyi surpassed 700 million. The topic of microblogging with the same title exceeded 640 million with a total number of 331,000 mentioned. Such an astonishing number of communication effects, as “the voice of dreams”