据今年年初在伦敦召开的国际战略管理协会年会的报告,公司如要争取光明的未来,不能只把眼光盯在争夺市场份额上,而更重要的是要在认清新的发展趋势的基础上,统筹安排,全面部署。也就是说,公司的目光不仅不要局限于现在从事的事业,而且还要十分重视培养对公司的未来有重大影响的“核心能力”。这种核心能力关系公司未来的成败,例如苹果公 According to the report of the annual meeting of the International Strategic Management Association held in London earlier this year, if companies are to strive for a bright future, they should not only focus on competing for market share, but more importantly, they should recognize the basis for new development trends. At the same time, overall arrangements were made and full deployment was made. In other words, the company’s vision should not only be limited to the business that it is currently engaged in, but also attach great importance to cultivating “core capabilities” that have a major impact on the company’s future. This core capability relates to the future success of the company, such as Apple’s