数字电视增值业务的合作

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许多城市的有线电视在转换成数字电视以后,往往只是增加了一些节目、信息和VOD点播节目,并没有提供更多观众喜闻乐见的精彩内容,老百姓对有线电视的整体转换并不叫好。广电系统为实现有线电视的数字化整体转换投入了巨额资金,背负着很重的经济包袱。在这种情况下,地方广电为了度过难关,除了努力拓展市场以外,考虑到广播电视公共品的特性,还会要求政府的财政支持。怎么支持呢?各地的经济发展并不平衡,有些地方政府的财政压力也很大,不是所有的地方政府都能够满足广电需要的经济支持的。这是有线电视数字化所面临的主要问题。 In many cities, after converting to digital television, cable television often adds only some programs, information and VOD programs, and does not provide more exciting content for the audience. The general conversion of cable television is not good. The radio and television system has invested huge amounts of money in realizing the digital overall conversion of cable television, carrying a heavy economic burden. In this case, local radio and television in order to weather the storm, in addition to efforts to expand the market, taking into account the characteristics of radio and television public goods, but also require the government’s financial support. How to support it? The economic development in various places is not balanced. Some local governments have great fiscal pressure. Not all local governments can meet the financial support needed by radio and television. This is the main issue facing digital cable television.
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