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日本是世界上报纸发行量最大、销售体制最先进的国家之一。据最新资料显示,其全国报纸发行量为5427万份,仅《读卖新闻》发行量就达1106万份。什么原因使得《读卖新闻》这样的报纸拥有如此惊人的发行量?一个重要原因就是日本报纸独特的专卖发行制。
Japan is one of the countries with the largest circulation of newspapers and the most advanced sales system in the world. According to the latest information, the circulation of its national newspapers was 54.27 million copies, with the circulation of only 11.06 million copies of the “Yomiuri Shimbun” alone. What makes such newspapers such as Yomiuri Shimbun have such an astonishing circulation? One of the important reasons is the unique monopoly distribution system of Japanese newspapers.