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媒介融合是近年来热议的话题,但理论层面的分析探讨相对较多,从个案角度出发,考察广播节目媒介融合实践、总结实践经验的研究相对较少。媒介融合是否一场挂在口中的“媒体融合”秀?本文旨在探讨媒介融合的发展趋势,并以南京新闻频率的一档广播新闻评论式广播节目《马青时间》为实践个案,研究媒介融合为广播新闻节目带来的影响,阐述融合发展中广播新闻节目的困境,探索具有主持人个性的广播新闻节目与新媒体的融合之道。
Media fusion is a heated topic in recent years. However, there are relatively few theoretical discussions and discussions on the integration of broadcasting media and the practical experience. Media Convergence is a “Media Convergence” Show? This article aims to explore the development trend of media convergence. With Nanjing Broadcasting News Commentary broadcast program “Ma Qing Time” as a practical case, Study the impact of media convergence on broadcast news programs, elaborate on the integration of the plight of broadcast news programs in development, and explore the integration of broadcast news programs and new media with host personality.