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市场细分与企业特色市场选择与行业透明度竞争状况的演变与影响市场的离散化趋势与规模经济效益六、市场细分与企业特色市场细分是市场营销的核心部分,对企业的成败关系重大。任何企业在资源有限的情况下,其能力必然是有限的,只能有选择地去经营。如何选择,如何判断是企业的决策者面临的最大的挑战。当然,首要的问题是能否摆正市场营销在企业中的地位和作用,能否
Market Segmentation and Enterprise Features Market Choice and Industry Transparency Competition Evolution and Impact Market Segmentation Trends and Scale Economic Benefits VI. Market Segments and Corporate Features Market segmentation is a core part of marketing and has a great bearing on the success or failure of an enterprise . In the case of limited resources, any enterprise must have limited capacity and can only operate selectively. How to choose, how to judge is the biggest challenge facing the decision-makers of enterprises. Of course, the primary issue is whether we can put the status and role of marketing in the enterprise.