一、市场营销的文化力所谓市场营销中的文化力，是指随着感性消费时代的到来，企业经过专门策划，于产品的命名、广告、营销环境、推销服务过程中附加上某种文化，并使这种文化与企业营销的各个环节形成有机的结合，从而形成推动产品销售的文化动力。从传统的观点来看，营... First, the cultural power of marketing The so-called cultural marketing force refers to the era of perceptual consumption with the advent of enterprises through specialized planning, product naming, advertising, marketing environment, marketing services attached to a certain culture, And make this culture and all aspects of corporate marketing an organic combination to form a cultural drive to promote product sales. From a traditional point of view, Camp ...