1前言二十一世纪是经济全球化的时代,也是企业正向着文化管理阶段迈进的时代。企业文化作为新的管理理论受到了我国管理理论界和企业界的广泛关注。但由于我国市场经济体制建设时间较短,与市场经济相匹配的企业文化建设相对滞后,不少企业对企业文化的认定虽然认为越来越重要,但对企业文化的内涵却不十分清楚,对企业文化的本质及企业文化的建设缺乏深层次的认识,对企业价值观、企业精神和企业形象之间缺乏整体性的全面考虑,没 1 Introduction The twenty-first century is an era of economic globalization and an era in which enterprises are moving towards the stage of cultural management. As a new management theory, corporate culture has been widely concerned by our management theory and business circles. However, due to the relatively short period of construction of the market economy system in our country and the lagging behind in the corporate culture matching with the market economy, many enterprises recognize the corporate culture as more and more important, but the connotation of corporate culture is not very clear. The essence of corporate culture and corporate culture lack of deep-seated understanding of the corporate values, entrepreneurial spirit and lack of overall corporate image between the comprehensive consideration, no