北京的天安门广场历来被视为圣地，是禁止任何形式的广告出现的。然而，这一广告“禁区”已被河南双汇集团漯河肉联厂的公关部所突破。这一成功的公关策划，显承了创造性思维的力量。1994年6月28日一大早，首都天安门广场彩旗飘扬，锣鼓露天，数百人组成的着鼓队，秧歌队、高跷 Beijing’s Tiananmen Square has always been regarded as a sacred place, prohibiting any form of advertising from appearing. However, this advertisement “forbidden zone” has been a breakthrough by the public relations department of Henan Shuanghui Group Luohe Roulian Chang. This successful public relations plan shows the power of creative thinking. On the morning of June 28, 1994, in the early morning of July 28, Tiananmen Square with colorful flags and drums in the open air, hundreds of drum teams, yangko teams, stilts