大数据时代,海量数据对策划编辑的选题能力和信息能力提出了挑战。这一挑战要求策划编辑由传统编辑向研究型编辑转型,重点是选题信息能力的提高,包括网络化获取能力、综合化读研能力、多元化思维能力、碎片化拼图能力、科学化选题决策能力和营销化选题能力,并指出了能力培养的途径。 In the era of big data, huge amounts of data pose challenges to the ability of the editors to select topics and their information capabilities. This challenge calls for the editors to transition from traditional editors to research editors with the emphasis on improving the ability of the topics to be selected, including network acquisition capabilities, comprehensive reading ability, diversified thinking skills, fragmented jigsaw puzzles, and scientific topics Decision-making ability and marketing ability to select the topic, and pointed out the way to cultivate ability.