刘庆华的典型性在于:营销背景、成长于公司内部、在实践中不断积累形成自己的套路出生在上世纪70年代,成长于企业内部,受命在对海外运营几乎一无所知的情形之下,刘庆华可谓《中国企业家》追寻到的“海外少帅”的一类典型。刘庆华成长在海信年轻人挑大梁的时代,属于1995年前后进入海信并很快担当重任的一批少帅之一。理工科出身的他由于性格内敛,曾被定义为“根本做不了销售”,但不到5年他就成为海信国内销售部副总经理。2000年,中国一批成熟的家电企业开始真正向海外扩张, 海信踩上了这个点,而刘庆华踩上了海信的这个点。这一年10 月,刘庆华被调往海信进出口有限公司担任总经理,当时只有 Liu Qinghua typical is: marketing background, growing in the company, in practice continue to accumulate to form their own routines was born in the 70s of last century, grew up within the enterprise, ordered to operate almost ignorant of overseas operations under the circumstances, Liu Qinghua can be described as a typical example of “overseas young handsome” pursued by “Chinese entrepreneurs”. Liu Qinghua grew up in the Hisense Young people to take the lead, belongs to a group of Marshal who entered the Hisense soon in 1995 and quickly assume the important task. He was defined as “simply can not do sales” because of his reserved personality, but in less than 5 years he became vice president of Hisense’s domestic sales department. In 2000, a group of mature home appliance enterprises in China started to expand overseas. Hisense stepped onto this spot, and Liu Qinghua stepped onto this point of Hisense. In October of this year, Liu Qinghua was transferred to Hisense Import and Export Co., Ltd. as the general manager, then only