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本文分析了群众集体活动开展对文化宣传活动的有利之处,展示了在人员基础、思想交流、关系处理方面的价值和意义。现在,很多的地方开始了自上而下的群体性文化宣传活动,还有自下而上自发产生的文化宣传活动等等。在群众集体活动中进行文化宣传的实践中需要目的明确、方法恰当、利用合理等。借助群众集体活动进行社会文化宣传促进社会精神文明建设。
This article analyzes the advantages of mass collective activities in carrying out cultural propaganda activities and shows the value and significance of personnel base, exchange of ideas and relationship handling. Nowadays, a lot of places begin to carry out the top-down mass cultural propaganda activities, and the bottom-up cultural propaganda activities generated spontaneously. The practice of cultural propaganda in the collective activities of the masses needs to be clear in purpose, proper in methods and reasonable in utilization. Conduct social and cultural publicity with mass collective activities to promote the construction of social spiritual civilization.