近来,品牌战略大有从商界移到教育界来的势头,很多地方都跃跃欲试地把办品牌学校作为自己的办学目标,这股风从大学一直刮到了小学乃至幼儿园。我们且不谈这里用“品牌”一词的科学性,单就这股风而言,无疑反映了学校教育向特色化发展的一种必然趋势。随着国门的进一步打开,随着经济的发展,社会对优质教育的需求是这股风兴起的深层原因。这是一件好事。但是到底什么样的学校才可称为品牌学校呢?我以为这是一个必须清楚地作出回答的问题,这个问题不搞清楚就盲目地跟风跑与瞎子骑马没有什么两样。 Recently, the brand strategy has greatly moved from the business community to the education sector. Many places are eager to set up brand-name schools as their own goals for running schools. This trend has always shaved universities and even kindergartens. Let us not talk about the scientific nature of the term “brand” here, which undoubtedly reflects the inevitable trend of specialization in school education. With the further opening of the country, with the economic development, the demand for quality education in the community is the underlying cause of the rising wind. This is a good thing. But in the end what kind of school can be called a branded school? I think this is a question that must be clearly answered. If this question is blindly running blindly and blind riding is not the same,